Qantas Passport Take-Off

Australia is at the top of Americans’ bucket list, but Qantas was struggling to get more people Down Under. By digging into data from the U.S. State Department we discovered a key local insight that no one in the travel industry was talking about – 3 out of 5 Americans don’t have a passport. So we gave them one.

Recognition Clio Bronze - AWARD Bronze - Adstars Silver - Webby Finalist - Mumbrella PR Idea of the Year