Singapore Projects
I’ve been fortunate to lead several interesting projects while in Singapore over the past few years . Here are a few of my favourites.
Standard Chartered
As Global Creative Lead on Standard Chartered, I was responsible for all creative across our footprint. Our challenge lay in communicating very technical, financial proof points in an unexpected way, that will draw people in to listen to our message. Under our beautiful brand platform of “Here for good”, these are two of my favourite campaigns that I believe achieved that.
Recognition D&AD Shortlist - One Show Merit
Bybit “Moon Pillow”
I led a pitch win on Bybit, one of the world’s largest cryptocurrency exchanges. We developed a new platform of Next Level Trading, together with a completely new brand identity. To really live up to Next Level Trading, we created the Moon Pillow. Knowing that the biggest pain point of crypto traders is a lack of sleep, the Moon Pillow alleviates this problem by letting our customers sleep peacefully and only waking them when the market swings. The pillow has an in-built vibration alert, that when synced to their Bybit app, vibrates when their investments fluctuate within a certain percentage. 300 Moon Pillows were given away as prizes to Bybit customers at their annual World Series of Trading.
SG Enable “UnAwkward”
Only 1 in 25 Singaporeans feel comfortable interacting with a person with disabilities. So, we decided it was time to UnAwkward Singapore. In addition to doing a lot of good in the world, it also got us a Gold at Gongs, Silver at TikTok awards as well as Asia’s only Nominee at the Webby’s.
Integrated Case Study
Launch Film
TikTok Series
Cabital BS
As part of the Bybit family, we worked on a new brand campaign for Cabital. Established in 2020 the good people at Cabital believe that crypto shouldn’t just be for finance and tech geniuses. With all the craziness surrounding the crypto world, we developed a platform of “Crypto. Without the crazy.”
Honest Cookie
While suicide rates were at an all time high, Singaporeans weren’t speaking up. So, we created an unconventional way to break the silence.