More TBWA\Singapore Projects
Besides our Standard Chartered work, I’ve been fortunate to lead several interesting projects here at TBWA\Singapore over the past few years . Here are a few of my favourites.
SG Enable “UnAwkward”
Only 1 in 25 Singaporeans feel comfortable interacting with a person with disabilities. So, we decided it was time to UnAwkward Singapore. In addition to doing a lot of good in the world, it also got us a Gold at Gongs, Silver at TikTok awards as well as Asia’s only Nominee at the Webby’s.
Integrated Case Study
Launch Film
TikTok Series
Cabital BS
As part of the Bybit family, we worked on a new brand campaign for Cabital. Established in 2020 the good people at Cabital believe that crypto shouldn’t just be for finance and tech geniuses. With all the craziness surrounding the crypto world, we developed a platform of “Crypto. Without the crazy.”
Puma Delivery Run
Puma is known more for fashion than performance. So, to launch their latest running shoe, we let people experience the brand in a whole new way.
Honest Cookie
While suicide rates were at an all time high, Singaporeans weren’t speaking up. So, we created an unconventional way to break the silence.
Ikea Long Pencil
This year, IKEA Singapore celebrated its 45th anniversary. This was a big deal because 45 years is a long time for a country as young as 58. In keeping with Ikea’s fun, playful tone, we took a brand icon that was traditionally short and made it incredibly long.
StarHub Nobile Technology
StarHub, Singapore’s second largest Telco wanted to champion women in tech this International Women’s Day. Instead of just telling Singaporeans about all the amazing, pioneering women in tech, we decided to show them what technology would look like without them.