HCF Profit Hungry Billionaires

To explain how Australia's largest not for profit private health insurer could add value to Australians lives, we used the one group of people who would not understand ‘not for profit’.

Recognition Mumbrella Awards 2018 Shortlist – TV ad of the year

Jemena Sparky

In a category dominated by sexier renewable energy alternatives, we needed to get people talking about good 'ol Natural Gas. The only advantage we had over our competitors was that we could provide instant heat you can control instantly. So we went about showing the downside of not having control.